Retention & CRM Strategy

Lifecycle Revenue Architecture

Email isn't just a communication channel; it's a retention engine. I build automated CRM ecosystems that nurture leads, reduce churn, and maximize Customer Lifetime Value (LTV) through hyper-personalized, data-driven touchpoints.

High-Velocity Segmentation Strategy

Diagram of a dynamic segmentation engine showing real-time data inflow with icons of shopping carts, emails, eye symbols, and dollar signs. Data is processed through behavioral analysis and sorting, then segmented into groups: high-intent browsers, VIP loyalists, recent purchasers, at-risk churn, and engaged subscribers, represented by icons and color-coded labels.

Generic blasts don't convert. I implemented advanced segmentation logic based on user behavior (browse abandonment, purchase history), driving a 114% lift in Click-Through Rates (CTR) and a steady 5% conversion rate across automated flows.

Case Study: Modular Email Systems

Hard-coding individual emails is unscalable. See how I built a 'Drag-and-Drop' design system that allowed the team to launch campaigns 4x faster while ensuring 100% mobile responsiveness.

VIEW THE CRM PLAYBOOK

Continuous A/B Optimization

My strategy relies on iterative testing. By systematically A/B testing subject lines, CTA placement, and dynamic content blocks, I increased our Click-to-Open Rate (CTOR) by 73%, turning passive subscribers into active buyers.

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