Retention & CRM Strategy
Lifecycle Revenue Architecture
Email isn't just a communication channel; it's a retention engine. I build automated CRM ecosystems that nurture leads, reduce churn, and maximize Customer Lifetime Value (LTV) through hyper-personalized, data-driven touchpoints.
High-Velocity Segmentation Strategy
Generic blasts don't convert. I implemented advanced segmentation logic based on user behavior (browse abandonment, purchase history), driving a 114% lift in Click-Through Rates (CTR) and a steady 5% conversion rate across automated flows.
Case Study: Modular Email Systems
Hard-coding individual emails is unscalable. See how I built a 'Drag-and-Drop' design system that allowed the team to launch campaigns 4x faster while ensuring 100% mobile responsiveness.
Continuous A/B Optimization
My strategy relies on iterative testing. By systematically A/B testing subject lines, CTA placement, and dynamic content blocks, I increased our Click-to-Open Rate (CTOR) by 73%, turning passive subscribers into active buyers.