Brand Transformation
Led the strategic rebrand of a $200M+ ecommerce leader, unifying 700+ SKUs and standardizing visual identity systems to reduce production time by 50%.
Case Study: 1000Bulbs Enterprise Rebrand
Spearheaded the company's first centralized brand system. By moving from ad-hoc design to a modular framework, we improved internal efficiency by 50% and standardized the customer experience across all digital and print touchpoints.
Scaling the PLT Product Ecosystem (700+ SKUs)
Developed the visual architecture for the proprietary PLT line. This required a flexible system capable of spanning 700+ unique SKUs while maintaining shelf presence and brand equity against major competitors.
50%
Reduction in Design Time
700+
SKUs Unified
100%
Brand Consistency