Brand Transformation
Led enterprise-wide brand transformation for a $200M+ ecommerce company, building scalable identity systems across 700+ SKUs and reducing production time by 50%.
Challenge: Brand inconsistency across product lines and touchpoints created inefficiency and diluted customer experience.
Approach: Built a centralized brand system and modular architecture for scaling across digital and print.
Outcome: Reduced production time by 50%, unified 700+ SKUs, and improved consistency across the portfolio.
Case Study: 1000Bulbs Enterprise Rebrand
Spearheaded the company's first centralized brand system. By moving from ad-hoc design to a modular framework, we improved internal efficiency by 50% and standardized the customer experience across all digital and print touchpoints.
Scaling the PLT Product Ecosystem (700+ SKUs)
Developed the visual architecture for the proprietary PLT line. This required a flexible system capable of spanning 700+ unique SKUs while maintaining shelf presence and brand equity against major competitors.
The new system made it possible to scale product expansion without sacrificing shelf recognition, brand consistency, or production speed.
50%
Reduction in Design Time
700+
SKUs Unified