Product & E-Commerce
Designing high-conversion digital ecosystems for B2B and DTC markets. I lead UX/UI initiatives that balance brand storytelling with rigorous conversion rate optimization (CRO), ensuring every interaction drives revenue.
Modernizing the 1000Bulbs Enterprise Platform
Led the UX overhaul of a high-volume ecommerce site. By transitioning to a modular framework, we reduced bounce rates and optimized the path-to-purchase for B2B buyers. Increased Mobile Conversion by 4.5%
End-to-End Design: PLT Direct-to-Consumer Site
Architected the full UX/UI for the proprietary PLT brand site. Designed to function as a standalone DTC channel, the site integrates seamless checkout flows with rich product education to compete with major lighting retailers.