Case Study

The $15.6M Personalization Engine

Project Overview

To convert high-intent visitors who viewed products but didn’t purchase, we launched a first-of-its-kind dynamic video retargeting campaign for our brand. Using SundaySky’s video personalization platform, we delivered customized videos in real time based on each viewer’s most recently viewed product. This included exact product details, current pricing, and brand information, wrapped in engaging storytelling and built to drive conversions.

The Challenge

Before this campaign, our retargeting strategies lacked personalization and missed opportunities to re-engage high-intent users. The core challenges included:

  • Low conversion rates from generic retargeting ads

  • No system for delivering video content tailored to individual product interest

  • Internal complexities setting up data feeds and dynamic creative logic

Red circle with a white 'X' symbol in the center.
Red circular sign with a white 'X' in the center, indicating 'no' or 'cancel'
Red circular button with a white 'X' in the center, indicating a cancel or close action
Red circle with a white 'X' in the center.
Red circle with a white X in the center.
Red circle with a white 'X' in the center.

Before introducing personalization, our video ads were static and generic, failing to reflect the user’s product interest or buying intent. These uncustomized creatives led to low engagement, missed opportunities, and underwhelming performance.

The Solution

We partnered with SundaySky to develop a real-time personalized video ad strategy, triggered by product views on our site.

Key Features:

  • Dynamic video rendering at the moment of delivery

  • Product-specific visuals and pricing, matched to user behavior

  • Lifestyle imagery + company USPs to build emotional engagement and trust

  • Clear CTAs driving direct return visits

My Role:

  • Strategic Architecture: Defined the algorithmic logic that translated raw product data (API) into emotional storytelling cues.

    Cross-Functional Leadership: Unified Engineering (Data Feeds), Marketing (Media Buy), and Creative (Brand Standards) into a single automated workflow.

    Scalable Design Systems: Built the modular 'Master Template' that ensured 100% brand compliance across 150,000+ auto-generated variations.

The Logic Map: How One File Generated Infinite Variations.

Scene 1

A presentation slide with a red border divided into two sections. The left section has the text 'Product Application / Lifestyle Imagery' in large black font. The right section has a red-bordered box with the words 'Logo' and 'Headline' inside.

Scene 2

A layout template for an e-commerce product listing. It features a large square for a product photo, a smaller rectangle for a logo at the bottom left, and additional rectangles on the right side for product name, price, brand, and a call-to-action button.

Scene 3

A graphic diagram showing a layout for a content section with a headline at the top, a photo or video below the headline, and three social media sharing icons and labels on the right side, each with an arrow pointing to a red square placeholder.

Scene 4

A product layout template with placeholders for a logo, product photo, price, product name, and a call-to-action button.

We designed modular wireframes for a 4-scene video structure, each tailored to dynamically adapt in real time. Using SundaySky’s platform, we built a scene-based framework and a flexible asset library, allowing for personalized video delivery that matched each user’s most recently viewed product. This system enabled us to scale creative efficiently while maintaining brand consistency across thousands of unique experiences.

The Impact & Results

The campaign far exceeded expectations, proving the power of personalized video at scale. It was a major success not only in performance but also in cross-functional execution and creative innovation, setting a new benchmark for video retargeting at our company.

Digital marketing analytics dashboard displaying impressions, page views, add-to-carts, revenue, and ROAS with icons for each metric.

The Blueprint for 'Performance Brand’

This initiative proved that Brand Equity and Performance Data are not opposing forces. By architecting intelligent creative systems, we achieved the efficiency of programmatic ads with the emotional resonance of a TV spot.

BACK