Campaigns & Commercials
Integrated Commercial Strategy
Directing high-stakes brand narratives for global audiences, I lead integrated commercial campaigns that blend cinematic storytelling with performance marketing, ensuring every frame drives brand equity and measurable business results.
Directing for Fortune 500 Brands
Trusted by the world's biggest brands to execute their vision. I have directed broadcast and digital campaigns for partners including Disney, Pepsi, LEGO, and NBC, delivering creative that meets the rigorous standards of national networks and global licensors.
Case Study: High-Velocity Brand Salience
The Challenge: Break through the noise of B2B lighting with a lean budget ($30k). The Strategy: A "Sonic Logo" approach designed to lower CAC and humanize the brand. The Result: 7.2 Million Organic Views, $450k in Earned Media Value, and 80x Production ROI.
Case Study: The $15.6M Retargeting Engine
Personalization at scale. I led the creative strategy for a dynamic video engine that generated 150,000+ unique video variations, delivering $15.6M in attributed revenue with a 27x ROAS.
Internal Agency & Corporate Culture
Enterprise Internalization Strategy & Sales Support
Marketing isn't just external. For Globe Life, I helped internalize the media production pipeline to support a massive sales organization. This initiative focused on producing the news, training, and culture content that drives agent retention and incentivizes performance.
Sales Performance & Incentive Strategy
Driving agent retention and recruitment through high-energy event coverage and VIP experience showcases.
Showcasing the 'people-first' culture to drive recruitment.
Leveraging Tier-1 sports partnerships to incentivize top-tier sales.
Executive communications designed to drive Q4 urgency.
Corporate Social Responsibility (CSR)
Translating corporate values into tangible content. Mini-documentaries highlighting over $7M in charitable impact.
Emotional storytelling highlighting critical research funding.
Documenting disaster relief efforts and donations for veterans.
Authentic, 'boots on the ground' coverage of community service.