Performance Marketing
Creative That Converts
I don't just design ads; I engineer performance. By blending high-fidelity creative with data-driven iteration, I build full-funnel campaigns that lower CAC and maximize ROAS across Paid Social, Display, and Email.
Data-Driven Creative Strategy
My process begins with the metric, not the mood board. I utilize A/B testing and heatmapping to validate creative decisions, ensuring every asset, from static banners to rich media, is optimized for click-through and conversion.
Case Study: Scaling Ad Production
Performance marketing requires volume. See how I built a modular creative framework that allowed us to produce hundreds of unique ad variations per week without burning out the design team.
Lifecycle & Retention Marketing
Acquisition is only half the battle. I design retention assets that increase Customer Lifetime Value (LTV), including a product affinity campaign that drove a 30% lift in CTR through personalized visual storytelling.